Howdy loungers, I just stumbled on a fantastic animation for Mountain Dew by the Buck collective, which is just too good not to share.
It’s a 15 second walk through history, starting with Dew’s country roots as a moonshine mixer to the current day depicted by progressively more urban fellows. This short promo was conceived as part of Mountain Dew’s new logo launch and commissioned by Pepsi.
Illustrator : Josh Cochran, Thomas Schmid
Creative Directors: Thomas Schmid, Orion Tait
Producer: Erica Hirshfeld
Cel Animation Director: Aaron Augenblick
3D Animation Director: Joshua Harvey
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